According to journalist Michael Moss, fast food companies seek “bliss points” where they deliver the perfect amount of salt, fat, or sugar to make consumers keep eating their product. Too much or too little turns off our tastebuds, while just the right amount turns us into insatiable snaking machines even though we know that what we’re consuming isn’t good for us.

This led me, tangentially, to think about timing in media. The length of a video, blog post, or other media must be just right to sell an idea, action or product. It must be long enough to either deliver the message or encourage the audience to seek more information, and not so long that their attention wanders off. As Daniel Kahneman explains in his TED talk, how an experience ends is particularly important in determining the mood of how a person remembers it. Well-crafted media must end at the right time. When crafting a piece of media, the timing bliss point must be of primary consideration.

Question: What other bliss points are there to consider when crafting media?


Salt Sugar Fat: How the Food Giants Hooked Us by journalist Michael Moss
Daniel Kahneman: The riddle of experience vs. memory


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