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Ask the right Questions

Understanding why a company exists ( or sometimes even just what it does) can be challenging, especially when dealing with startups. However, the better you understand it’s why and what, the better you will be able to serve its marketing needs. This article contains some questions to pose to the company you are working with when their mission is unclear or vague. When you’re helping a company brand or re-brand, having an arsenal of these sorts of questions is of great value.

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