Managing Social Media and SumAll

Managing social media presence means knowing what’s working and what isn’t. There are several applications available for tracking your social media traffic. Which to choose? Hootsuite is the most popular, and in  addition to providing analytics lets you post to multiple platforms at once and schedule posts. It’s got bells and whistles, but is it the best service?, still in beta, presents in a streamlined and elegant format that is very visual– beautiful to look at and easy to use. This app also tracks your online revenue, so that it’s easy to see correlations between online activity — say, a tweeted special — and sales. This service is clearly the work of a very good marketing team.

The website is still glitchy, so hold on to Hootsuite for the time being. But sign up for SumAll while it’s free, and keep an eye on this beautiful app as it develops.

As an additional perk, SumAll’s blog offers some great beta for mastering the social media playing field.

Here’s a peek of the chart SumAll started for my instagram account:

Screen Shot 2014-01-07 at 11.15.03 PM



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