You’ve got all your social media data, now what does it mean?
Once you know your social media objectives you can decided which have significance for you. Below are some of the commonly used metrics to get you thinking.
PTAT (People Talking About This)
Share of Voice
Six Metrics All Social Media Marketers Should be Familiar With. Ignite Social Media.
It’s Time to Start Tracking the Right Facebook Metrics. Business Insider.
Five Social Media Metrics you Should Be Monitoring. Social Media Today.