Social Media Metrics

You’ve got all your social media data, now what does it mean?

Once you know your social media objectives you can decided which have significance for you. Below are some of the commonly used metrics to get you thinking.




PTAT (People Talking About This)

Post Virility

Engagement Rate




Bounce Rate

Referral Traffic

Share of Voice


Six Metrics All Social Media Marketers Should be Familiar With. Ignite Social Media.

Five Social Media Metrics that Your Business Should be Tracking. The Next Web.

It’s Time to Start Tracking the Right Facebook Metrics. Business Insider.

Five Social Media Metrics you Should Be Monitoring. Social Media Today.



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