2013 user demographics for key social networks

Pew’s 2013 user demographics for Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Instagram has the second-highest daily usage rate, after Facebook, 63% and 57%, respectively. Pinterest lags, remaining female dominated, with 33% of online females using the site, and only 8% of online males. However , keep an eye on this app. With it’s image-heavy format, ease of use, and clean organization, it holds potential to serve many demographics, can they be persuaded to engage (and some rebranding may be in order). Like google+, Pinterest may be a creeper.


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