2013 user demographics for key social networks

Pew’s 2013 user demographics for Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Instagram has the second-highest daily usage rate, after Facebook, 63% and 57%, respectively. Pinterest lags, remaining female dominated, with 33% of online females using the site, and only 8% of online males. However , keep an eye on this app. With it’s image-heavy format, ease of use, and clean organization, it holds potential to serve many demographics, can they be persuaded to engage (and some rebranding may be in order). Like google+, Pinterest may be a creeper.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s