Hearst Company’s Troy Young on making digital work for the publishing industry

Craft your message to fit your media. In an interview with Fast Company, Hearst Company’s new head of digital, Troy Young, explains is why sometime the best way to preserve a brand is to let it have a few different faces. In the seven months since Young has taken it over, cosmopolitan.com has doubled its traffic. Check out the interview for insights into how old media can stay fresh.

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