The power of interaction

One way to create memorable action–and interaction: give a community a gift to share. Give them something to gather around and create together. Enough structure so it functions, enough freedom so that they can make it theirs. How can we leverage this from a marketing perspective? How do we create campaigns that give people what they crave most–positive interaction with other people?

Inspiration: Freespace, a San Francisco project created with public funds that turned a large warehouse into a free workspace for one month, pulling in creatives of all persuasions to create &


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