*Be sure your project is just that–a project, with a definite beginning and end.
* Tell your potential backers what how the project will serve thier needs/interests/desires
*Keep your video short–under 4 minutes if you can
*Establish credibility with relavent qualifications, testamonials, links to previous work, press, etc.
*Keep backers updated as you project progresses
“5 Project Crushing Kickstarter Mistakes and How to Avoid Them” crowdfundingdojo.com
“What Kickstarter’s Million Dollar Projects Have In Common” crowdfundingdojo.com